Program Advertising

Opera Grand Rapids’ audience includes community and business leaders, students, retirees, families and young professionals. Our patrons travel from Detroit, Northern Michigan, the Tri-Cities and all around the lakeshore and surrounding cities for our productions.

Opera Grand Rapids patrons are well educated and have a high net worth. On average, our patrons enjoy high disposable incomes and are interested in health and luxury products, and spending leisure time traveling or outdoors. Many of our patrons are working professionals and homemakers.

Third party research on Opera Grand Rapids patrons indicate these demographics:

  • 65% are between the ages of 35-64
  • 85% are home owners
  • 32% have an annual household income between $100,000-$175,000
  • 22% have a net worth of $1 million or more


Our attractive 8.5” x 8.5” playbill allows you to showcase your business in a much larger ad than most playbills provide. Our playbills often serve as a keepsake for our patrons, who take them home to read more details after the show.

View our Advertising Insertion Order.

Please contact Sarah Watson at 616.451.2741 or for advertising opportunities. Place an ad by August 15 to get a 10% discount.


About Opera Grand Rapids

Opera Grand Rapids is the longest running professional opera company in Michigan. Opera Grand Rapids enriches our state and the West Michigan community through the creativity and excellence of this timeless art form. For each production, Opera Grand Rapids brings to the area some of the world’s most talented artists, stage directors and guest conductors. Our productions feature a cast of international artists, our local Opera Grand Rapids Chorus and Children’s Chorus and the music of the Grand Rapids Symphony. Opera Grand Rapids is a 501(c)(3) nonprofit organization. Thank you for supporting live opera in West Michigan!


Our Program Advertisers

Afendoulis Cleaners

Almassian Jewelers

Barnes & Thornburg LLP

Brewery Vivant

Centennial Securities Company

Design 1 Salon Spa

Essence Restaurant Group

Forest Hills Foods

Founders Brewing Company

Gardner, Linn, Burkart & Flory

Harvey Automotive

Holland Home

Irwin Seating Company


Norris, Perné & French

Porter Hills

Price Heneveld LLP

Reserve Wine & Food

Royce Rolls Ringer

Sweet Express

Warner Norcross & Judd LLP

West Michigan Symphony